Small business consultant or your next in-house hire
PUBLIC RELATIONS MANAGEMENT
Identifying what makes your brand, story, or product newsworthy
Public relations is an important and often-overlooked key component to lasting success as a brand. While paying your way through advertising has its importance, what you can get people to say about you free of charge leads the way in how your brand is perceived and its overall reputation.
MEDIA PITCHING
Journalists have busy inboxes and sift through countless pitches. Standing out can feel like an overwhelming task if you don't have the right strategy. Ditch sending pitches to mass lists of journalists and let me identify journalists who will care about the stories coming out of your brand. Stand out from the spam and get the right people talking.
PRESS RELEASES
Press releases don't follow the flowery prose of marketing and advertising copy. Focus on clear, concise information written in the style of a journalist. Get the right information in the right hands when it comes to your announcements, events, and launches.
CONTENT MARKETING
Brand campaigns, live events, and viral content marketing bring life to your brand and get people to do the talking for you. Separate yourself from the field by moving beyond the cliché and creating something groundbreaking, valuable, or meaningful for customers.
REPUTATION & CRISIS COMMS
Be proactive by researching what people feel about your brand and why. Gain powerful insights and know what is important to your audience. Make data-driven decisions to control your narrative and gain the trust of your key publics.
Feel confident in resolving issues in a way highlights your brand values and the way you care about your customers. Take emergencies in stride and turn them into opportunities to build rapport with your audiences through the way the brand handles setbacks, criticism, or mistakes.
