COPYWRITING

MEDIA PITCHING

See example: One college professor's story

I use tools like Muck Rack to tailor pitches to the right journalists instead of mass emailing media lists. You have the right story—it's time to get their attention. Learn more about PR solutions.

BLOG POSTS

See example: Blog post for PR students

I create content that builds value, is designed to rank in long-tail keyword searches, and drives overall website traffic by earning links. I identify questions that resonate with readers and provide meaningful answers.

NEWS RELEASE

See example: Event announcement

News media writing requires a different tone and approach than typical marketing and advertising writing styles. I craft proper news releases and media packages that utilized by reporters and internal newsrooms. Using the "inverted pyramid" writing style common to journalism, I get the most important information out first.

ADVERTISING

See above images

Digital banners, outdoor advertising, magazine inserts—you have seconds to grab a consumer's attention. I'll do just that.

WEB COPY

Look around my site

Clear, technical, and SEO-friendly. Good websites are navigable and skim-friendly while providing real value in detailed content. Each brand has a unique voice—I'll adapt to yours.

EMAIL

(examples coming soon)

I craft unique subject lines that improve open rates and stand out in busy inboxes. Direct, scannable copy and convincing CTA's capitalize on the few moments you have to make an impression in your customer's inbox.